Ali Lasch has earned herself the title of being a ‘skin care nerd’ according to her friends and family. Being a research fanatic and cosmetic extremist, Ali is motivated to take on every opportunity to learn and thrive in this evolving industry.

Growing up in a small town outside of Indianapolis, Ind., this Midwest blogger found a love for natural beauty at a young age. Sad? Maybe. True? Absolutely.

Ali interns as a social media strategist under the Engagement team at Raidious, a fast-paced online marketing company. She is quickly understanding how difficult it is to keep up with all of the innovative ins and outs of digital media.

Studying public relations at the Walter Cronkite School of Journalism and Mass Communication, Ali is in her sophomore year at Arizona State University. Being on the executive board of her sorority, maintaining her status on the Dean’s List and being a normal, college kid makes for a very tight (but exciting) schedule.

Ali’s one weakness: She can’t go a day without chocolate. Crazy? No. Obsessed? Definitely.

Being easily inspired keeps Ali dedicated and driven to reach her dreams. She hopes to one day work for the Make-A-Wish Foundation or Susan G. Komen for the Cure in their advertising department. Ali would love nothing more than to use her creative skills in spreading their meaningful purpose.

Although she has always promoted that beauty comes from within (which it does), she is eager to discover the lure of healthy natural-looking skin. Bien dans sa peau.


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